1. Die Open Rate oder Öffnungsrate wird in Prozent angegeben. This method leads to problems with interpretation, since the request for the tracking image gives no indication of whether the email's recipient actually viewed or read the email or its contents. But you need to count every campaign from the chosen period otherwise the results will be biased. Across all industries, the average open rate for the fourth quarter of 2018 was 29.4%, according to Epsilon. The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. Another thing worth mentioning is you need to segment your list. When you think about it, it’s a wonder anyone ever clicks on sales emails. Here we have them, 10 proven way s to increase your email open rate. People usually receive them immediately after making a purchase. The … If you have a great open rate, it usually means your subject lines resonate with your audience. One of the most crucial aspects of determining the performance of an email campaign is email open rate. If your email open rate is still really low, keep reading to see how else you can push your open rate back up. [1] It is most commonly expressed as a percentage and calculated by dividing the number of email messages opened by the total number of email messages sent (excluding those that bounced. That means, on average, about 1 out of 5 subscribers open a business’s marketing emails. This is a really easy problem to run into without realizing it. A positive trend means that your daily efforts are adding value to your email marketing strategy. Subject Lines. Monitoring several metrics in tandem will provide your marketing team with the information they need to continually improve the performance of your campaigns. As we saw above, personalized emails improve open rates the most when marketers personalize both subject lines and body text. We’ve focused our attention on open rates here, but there are many other important email marketing metrics to track. GetResponse reported that emails containing personalization in their subject lines have a slightly higher open rate of 22.63%. If your email open rates fall somewhere between 12% and 25%, it’s safe to say you’re within the average range. In both cases, no image call can ever be made, further reducing the accuracy of the open rate measure. However, when you take a closer look at the open rates for each industry, you see that there are some pretty big swings depending on which industry you’re in. Always consider your own historical data and take a look at how you’re improving over time. [citation needed]. As with all analytic endeavors, it’s important to monitor several metrics to get the whole picture. There are two types of "open rates"- one for electronic mail (aka e-mail; see below) and one for physical mail (aka snail mail via the USPS or other physical mail carrier). A number of factors can impact your deliverability, and it’s essential to be aware of everything that could limit your ability to reach your customers. Let’s discuss each one in detail. However, that doesn’t mean you should settle for “good enough.” You’ll gain a competitive advantage if your open rate is higher than most other marketers in your field. Here are a few things you can do to ensure your emails are delivered: When your recipients find value in your messages, they’re more likely to open subsequent emails from you. Here is a hard truth: your email is judged by its cover (or candy wrap, as in this email candy store analogy). Improving your email open rates will have a downstream impact on your other marketing efforts. 1. 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